Marketing Management (MRKT MGMT) Pathway Map to Employment
A career in marketing management focuses on promoting products, services, and brands to connect businesses with their target audiences. Marketing professionals analyze market trends, consumer behavior, and data to design effective campaigns that drive sales and brand loyalty. Students in marketing management learn how to develop strategies, manage advertising and social media, and use analytics to measure success and guide decisions. Career opportunities include marketing coordinator, brand manager, digital marketing specialist, market researcher, and advertising manager, with advancement into leadership roles such as marketing director or chief marketing officer (CMO). Students in the Marketing Management program of study in high school will have the opportunity to lay the foundation for their journey into this field with a clear understanding of the role and responsibilities as well as work based learning opportunities to help them understand the current landscape of this industry. The map below shows various education and training pathway opportunities available in Hawaiʻi, starting high school and leading you to a job here in Hawaiʻi.
The Breakdown of the Map
Starting in the Marketing Management program of study in high school you will be introduced to key concepts, overall understanding of the field and the opportunity to explore the industry through work based learning to ensure this career path is the right fit for you. A career in Marketing Management may require additional education depending on the path you want to pursue. While more training might be required, you may also be able to attain entry level certifications/courses that will allow you to work in the field right after high school.
- Community College Track (2+ Years)
- University Track (4+ Years)
- Training Programs (< 1-Year)
How to use the map.
Map Overview: The large map shows all the possible educational and training pathways available in Hawaii. You can click on any of the bubbles to obtain more information.
Start Your Journey: If you prefer a guided approach, you can click on “Start Your Journey” in the upper left corner of the map. This will take you through various screens and include enlargements of the selected areas of the map overview.
Admissions Requirement: As you navigate the map, be sure to read the admission requirements for the Community College and University Track Programs. You must meet admissions requirements to enroll in these programs.